Are you going to be the “flash in the pan” marketer who comes on strong initially but fizzles out when the going gets tough, or it takes too much time to become successful?
Only you can decide. The primary way you will realize the success you once visualized in online marketing is to make yourself an authority figure to your audience and release products regularly – good products that go beyond what others are putting out.
Suppose you do not establish yourself as an authority figure. In that case, no one will pay attention to you, and you will be another copycat marketer that does what everyone else is doing. Originality is key to rising above others in your niche.
You have to keep some things in mind when figuring out how to serve your audience best. First, brand yourself in memorable ways. That means creating a name that will pop in your audience’s head and stay there, including the headshot or logo you use on all of your sites and products.
When visitors see that image, they’ll automatically know it’s you. You have to be willing to put yourself out there – no matter how critical you are of yourself – your age, your teeth, your size – no one cares. What they want is information.
Be original. No copycat marketer (and there are a ton of them) has ever succeeded beyond the ordinary. Come up with unique angles to market your products. It does not have to be complicated.
It can be something as simple as sharing your day-to-day life with others so they can better relate to you. And it doesn’t have to be extraordinary. If you’re in the IM niche, then showcase how your product allows you the freedom to do what you want as an entrepreneur.
If you are in the weight loss niche, then show pictures of your meals (and make sure they know which product they can find the recipes in). But become known for something – your humor, your sincerity – something that makes you, you.
Be knowledgeable. Becoming an authority in your niche is the best way to serve your audience. Make it a point to learn more than the average marketer in your niche knows and solve problems and find solutions for your audience.
That is part of the problem with most marketers. They do just enough to get by. Stop doing that and get deep into your topic. Please give yourself a thorough education in it. Read, take courses – become the leader they need you to be.
Put yourself out there. Social media, blogs, forums, and related sites are all good ways to make yourself known. And, make sure you do not make an arbitrary comment like “me too.”
Give advice, value, opinions, and insights when you speak, and people will listen and remember you. Do not be scared to stand out from the crowd. To blend in is what will make you mediocre.
Publish on Amazon. If you can put together an eBook for Kindle, it will boost your authority tenfold. You do not even have to write it yourself – although it is always good to impart your wisdom.
But if you can not or do not want to do it yourself, then gather the information you want to be covered in the book and hire a good freelancer to write it for you. Make sure you edit it and put your spin on it, though. It is worth the investment.
Avoid spamming at all costs, but make sure you release content or products regularly. It takes time, planning, and lots of research and forethought – but if you want to be the best, it will make a ton of difference because the small-time players get paralyzed and lack consistency.
Until next time, stay safe, and keep the faith.