Choosing a niche doesn’t have to be intimidating and daunting. It should be a fun project – and one based on several criteria – the first being that you have a distinct interest in the niche.
Too many newbies come online, and the way they pick a niche is no better than playing pin the tail on the donkey. If they hear a successful marketer mention a topic, they jump on it – without ever looking to see if it is right for them.
You should be excited about delving into one or more of the things you love best for the business you are about to create. Never choose a niche because someone told you the money is excellent and fast.
It will backfire on you if you are just not interested. Another criterion for choosing a niche is that it has profit potential. You will not be interested in building a business that does not have any potential for financial success.
You have to look for the niche that interests you. There are plenty of those out there for everyone. Keep in mind that the niche you choose will be the one you will invest thousands of hours and some hard-earned money into, and you will have to learn some strategies along the way.
Research is the only way to choose an exciting and profitable niche, and there are lots of online help you can use. Keyword research (for volume) is one of the best ways to see how many people are interested in your topic and search for it using search engines.
Compare various topics to measure their popularity better. Wordtracker is an excellent and easy-to-use tool that can give you all of the information you need about topic popularity.
Wordtracker also has a program called “Keyword Universe,” a tool designed to search the ‘net for keywords related to your main topic. It can show you a list of other words you may want to use and tell you the count of searches.
You may see other niches you could either branch out or change your original keyword because of popularity. It helps you pick a slant, too – where you can dig down a bit deeper in a niche and dominate it.
Besides keyword research, spend some time surfing the ‘net and finding out how and what others are doing in similar niches. Do not be turned off if you find there is a lot of competition.
That means that many people are interested in the niche, and the marketers are making money. Make sure you avoid hyped-up sales pitches that promise overnight success.
If you are building a business that you want to last and prosper, you will want to choose a niche to branch out into broader markets and plenty of potentials to narrow the market.
It means there are ample amounts of consumers for you to sell to and a ton of different product slants you can develop. For example, dieting is a broad niche, but then you can target men or women, age groups, particular circumstances like post-pregnancy, and types of diets such as low carb, fasting, or calorie counting.
Whatever you do, do not worry about making a mistake in picking your niche. Most marketers have gone into and abandoned a few niches before they find the one that makes them satisfied – and puts cash in their bank account.
Until next time, stay safe, and keep the faith!
