One day you are stuffing keywords into your copy to rank well in Google, and the next day, the fickle search engine turned off by keywords – and there is even a penalty if you have too many!
Squidoo is an excellent example of a type of technology that many depended on – and then it is closed for business suddenly. Some relied on it 100% to pay their mortgages, support their children, and sustain a living all around.
It is technologically challenging being an online entrepreneur because you have to find time to keep up with all of the latest in the industry that can help you succeed. If you love what you do, you will likely enjoy keeping up to date with the new stuff that can make your life easier as an Internet entrepreneur – or better ensure your future success.
If you are not ready to commit to keeping up to date, you cannot lead others. For example, what if you did not know about social networking migrations and you were still trying to spam people on MySpace?
Keeping up to date can be a journey in itself. There are web media such as blogs, podcasts, and forums to keep track of – and, of course, the rules and regulations that are always changing for online marketers.
If you are reading about changes in a blog or forum, make sure you are not reading an outdated post. That is wasted time. There are continual updates on how to promote your products, free apps that can help you save time and make your job more comfortable, and technology news sites you can subscribe to to keep you abreast of what is happening in the industry.
Social media sites such as Twitter and Facebook can also keep you updated continually. Following such people as Bill Gates and Martin Fowler (Software Development Methodologies) and other marketing gurus you admire is another good way to get the latest news and updates.
Other methods of finding resources to keep in touch are web-based, online tutorials, and webcasts. Acquiring professional training is great if you can afford the coaching fees, but many sites today offer excellent, informative tutorials that will keep you technologically focused.
Podcasts and forums are also fantastic resources for keeping in touch. Set up your podcasts or get together with other bloggers to talk about specific topics and trends.
Keep searching, and you will find one or more that suits all of your needs. Books and magazines may also be a good source of Internet marketing information, but check that the print copies contain accurate and up-to-date technical data on the subject matter you are researching.
This type of resource can become out of date in no time because of the changing nature of the Internet. Knowing it is a constantly changing technological world, spend some time researching new methods, and you will be ready for the good and the bad.
Until next time, stay safe, and keep the faith.