You can’t finish what you don’t start and you should never start what you’re not committed to finish.

– Gary Ryan Blair

I have fallen into this trap. I have done it by over-committing myself. At the time, I felt sure I could handle it. But life is unpredictable, and things happen.

Now I have a new project that has to be taken care of, throwing everything else off-kilter. Do you know what that does? I have now become unreliable and look foolish. The worst feeling in the world is knowing you have let others and yourself down.

You either let the others know you will be late with their work or that you cannot do their project. Either way, it does not look good.

My advice to you is not to be Wonder Woman and try to do everything alone. Tackle one project, and complete it before committing to another. You could also let the person know upfront that you get other requests, and sometimes they take top priority.

If you are working a 9 to 5 job, you should find out your time frame. When other projects come along, let the individual know you have a high priority, but you would be happy to work with them when you are through with your current project.

Never commit to more than you can do on time. Supervisors, friends, and family will understand and have more respect for you.

Until next time, stay safe, and keep the faith.

Become a Trendsetter

You can drive down the street in any town in America and see those successful businesses who became trendsetters in their niche. Some, like Starbucks, have even gone further and made it a “culture” of followers.

McDonald’s speedy food service reinvented the fast-food market. Like those highly successful entrepreneurs who saw a vision and acted on it, you need to do the same in your online niche.

Looking into the future, making predictions, and creating products based on your research and instinct into the future of the niche can boost your credibility and make you hot in your niche

But only if you are willing to expose your ideas without hesitation, fail forward, and take risks with your branding. Examine the needs and wants of your target audience. You must know what pleases your customers and what they long for in new products and ideas.

Keeping a close eye on what they are saying in posts and blogs and offering on their sites can be a good way of getting the insight you need to look into the future. If they are complaining a lot, take it and run with it – be the solution they have been waiting for all along.

Decide on a trendsetting product. Based on your research and instincts, create a unique product based on your customers’ ambitions and interests. Try to have an ear to the ground and do something before everyone else jumps on that bandwagon.  

Then, deliver it in a way that covers all bases. Podcasts, forums, blogs, paid advertisements, and launches with JVs and affiliates are great ways to get the word out.

Update your sites and products. If you have been offering the same old stuff in the same old ways for too long, your sales likely show it. Take an idea someone else is doing and turn it upside down. Do it differently – better.

Respond to change. You may not see it coming, but when you realize the market is changing, change with it. Not responding to change will leave you in the dust, and you may never catch up.

Your business is ever-changing and evolving and keeping up with the latest trends is part of the fun and excitement of keeping it all fresh. Do not look at it as a chore. Welcome it as a change of pace to keep you excited about things.

Make a firm commitment to establish yourself in the niche and then set goals to get you there. Rising to the top of your niche to become a trendsetter who can see the future, who helps others get there is a crucial step in becoming a real authority figure in your niche.

Develop the best product and best marketing strategies out there and continue to update as the trends dictate. It is a never-ending process. As other marketers get bored, lazy, or sloppy – you will be beating them hand over fist because you have that go-getter attitude that makes you hungry for success!

Until next time, stay safe, and keep the faith.